Building content that keeps working — even as the rules change.
Senior content marketing manager building durable, SEO-led content systems that hold up as search and AI change.
Who I am.
I’m a content marketing manager who’s spent the last several years helping SaaS teams make content more durable — not just more visible.
Most of my work lives where SEO, product education, and usability overlap. That’s usually where things get messy: content starts carrying more responsibility, ownership gets fuzzy, and performance depends less on individual pages and more on how everything fits together.
Search has always changed, but the pace today can feel disorienting. I’ve learned to treat that uncertainty as part of the job — adapting what needs to change, letting go of what no longer works, and staying grounded in fundamentals like real questions, clear intent, and usefulness over time.
I like working with teams who care about building things thoughtfully, even when the path isn’t fully defined yet.
What I do.
Content Strategy
I help teams decide what content to create, what not to create, and how it should be structured so it actually supports users and the product.
That means aligning content to real user intent, product context, and long-term discoverability — not just funnel stages or short-term goals.
I’m most effective when strategy is allowed to evolve through learning, not just planning.
Content Creation
I focus on content that’s clear, genuinely helpful, and built to last.
That usually means fewer one-off assets and more foundational resources — guides, explanations, and hubs that people return to, reference, and trust.
Good content should do real work for the user, not just perform for a moment.
SEO
I don’t treat SEO as a checklist or a single ranking surface.
My work focuses on durable fundamentals like information architecture, intent alignment, semantic relevance, and authority — so content can earn visibility across changing search interfaces, including AI-driven discovery.
Content systems
I design content to function as a system, not a pile of pages.
That includes structure, internal linking, standards, and maintenance practices that make content easier to scale, update, and rely on over time — without constant reinvention.
Product alignment
Content works best when it reflects how the product actually behaves.
I collaborate closely with product, design, and engineering to make sure content supports onboarding, education, and real-world usage — so it feels integrated, not bolted on.
Adaptation & iteration
Change is constant in content and search, especially now.
I regularly reassess what’s working, what’s quietly breaking, and where strategy needs to evolve — while protecting the foundations that still hold.
What I’ve done.
Owning organic growth systems — and documenting the risk when ownership ended
Documenting the organic growth systems I owned — and the risks that surfaced when those systems no longer had a dedicated owner.
Turning fragmented content into a durable organic system
How incremental cleanup, intent alignment, and repeated improvement turned fragmented content into a system that compounded over time.
Making organic search more useful during evaluation
How selective competitive content and honest positioning helped organic search support real buying decisions.
If you’re looking for someone comfortable operating in the gray areas — where content, product, and discovery overlap — I’d love to talk.