Content Marketing Manager in New York. Wordsmithing my way to the top of the Google charts.

Who I am.

 

I grew up in the Bay Area of Northern California and attended the University of California, Santa Cruz, where I graduated a proud Banana Slug with a B.A. in Art and Philosophy. I spent the next decade bouncing between New York City and Los Angeles, where I developed a successful career in content marketing, working primarily with tech companies.

Most recently, I moved to the Hudson Valley, where I now spend most weekends making multiple runs to Home Depot and Lowes to tackle my next big house project — I guess it happens to all of us eventually.

I’ve been the Content Marketing Manager for Nulab since 2016, where I create high-quality, engaging content for millions of online users across websites, blogs, guides, emails, ad campaigns, and more. My primary mission is to promote and advocate for their team collaboration apps—Backlog and Cacoo.

What I do.

 

Content Strategy

I figure out what content to create, how to structure it, where to host it, and when to deliver it. I want users to benefit, not just convert.

Content Creation

The best content is informative, relevant, and actionable. And producing it isn’t easy! I focus on quality and depth over breadth and volume.

SEO

Search engines reward quality content and user experience with better rankings and higher visibility. It’s as simple as that.

 

What I’ve done.

 

Everything you need to know to start managing projects

The ultimate guide to project management. Learn about task management, tools, and best practices. Plus go through a hands-on tutorial for managing projects in Backlog.

An essential guide to adding wireframing to your workflow

What is wireframing and why do we do it? Master best practices and get some advanced tips for making your wireframing process a success with stakeholders.

Understanding Venn diagram symbols — with examples

Enhance your use of professional Venn diagrams with a basic understanding of 'set theory' and its associated symbols and notation.