Content Marketing Manager in NY & CA. Making content that outlasts algorithms—since before it was cool.
Who I am.
I’m a Bay Area native, proud Banana Slug (UC Santa Cruz, B.A. in Art and Philosophy), and longtime content marketing expert.
Over the past decade, I’ve built a career helping tech companies tell better stories—first in New York City and L.A., and now from the Hudson Valley, where I spend weekends bouncing between Home Depot and Lowe’s to tackle the next big house project. (I guess it happens to all of us eventually.)
Since 2016, I’ve been the Content Marketing Manager at Nulab, creating high-quality, search-friendly content that supports millions of users across websites, blogs, guides, emails, ad campaigns, and more. I focus on growing awareness and adoption for our collaboration tools—Backlog and Cacoo—while keeping our content clear, useful, and just human enough to stand out in an increasingly AI-generated world.
What I do.
Content Strategy
I figure out what content to create, how to structure it, where to host it, and when to deliver it. I want users to benefit, not just convert.
Content Creation
Great content is informative, relevant, and actionable. I focus on quality and depth—not just churning out volume.
SEO
Search engines reward content that matches intent and delivers real value. Knowing what both people and algorithms want is how you earn visibility that lasts.
What I’ve done.
Everything you need to know to start managing projects
The ultimate guide to project management. Learn about task management, tools, and best practices. Plus go through a hands-on tutorial for managing projects in Backlog.
An essential guide to adding wireframing to your workflow
What is wireframing and why do we do it? Master best practices and get some advanced tips for making your wireframing process a success with stakeholders.
Understanding Venn diagram symbols — with examples
Enhance your use of professional Venn diagrams with a basic understanding of 'set theory' and its associated symbols and notation.